Pacem > focus: China

home > focus: China



	> BUILDING CHINA MODERN > CICC > sponsorship opportunities

PACEM is developing projects that appeal to audiences in both China and the United States, as well as internationally.

Our first China-focused project, BUILDING CHINA MODERN, features the renowned architect I.M. Pei returning to his ancestral home of Suzhou, China to design a new museum. Future projects, developed in collaboration with the China Intercontinental Communication Center (CICC), will be based on the BUILDING CHINA MODERN production model.

Director Anne Makepeace and Cinematographer George Adams filming on China’s Grand Canal, November 2003.

PACEM’s China-focused projects will be:

broadcast over U.S. and Chinese television with the advertising messages of sponsors prominently displayed at the beginning and end of broadcasts in both countries
presented with companion books written in both Chinese and English and published in both countries
developed with extensive educational outreach packages for both China and the U.S. Educational outreach can include:

• teachers’ guides and student study guides
   (designed for the curricula of both secondary
   and higher educational institutions)

• general viewers’ guides

• interactive website with extensive additional
   information

PACEM’s China-focused projects offer sponsors exceptional value by extending marketing and advertising opportunities to two of the most important markets in the world.