who we are
what we do
client list
list of broadcasters
advisory board
contact us
home
in production previous productions sponsorship opportunities
in development educational outreach press
home > in development > Utopia, Ltd.

> producers


> collaborators

> consultants
    and advisors

> print and
    interactive
    education


> distribution
 
 

UTOPIA, LTD.
the history of The Company

UTOPIA, LTD. is a prime-time documentary television series about the most important organization of the modern world: the firm.

A four-part series of hour-long shows, UTOPIA, LTD. is inspired by John Micklethwait’s and Adrian Wooldridge’s The Company: A Short History of a Revolutionary Idea. Both authors serve as chief intellectual architects for the series, which targets prime time broadcast over PBS.

The most important organization in the world

UTOPIA, LTD. spans four centuries and five continents, plucking out from the past audacious gambles, appalling rogues, horrific blunders, and unlikely heroes. We’ll meet entrepreneurs of average means who spawned empires and relentless robber barons who became great philanthropists as their entrees into the social register. The series will be rich in color, but also full of big ideas.

At the heart of our story is a serious theme that centers on the role of the company in the modern world. Where Hegel predicted that the basic unit of modern society would be the state, Marx that it would be the commune, and Lenin and Hitler that it would be the political party, this series will show that the most important organization in today'sworld is the firm—as true for developing and former communist countries as for the West.

 

 


 

 
 

Company roots

The earliest companies took root from Europe to the Orient, and we document their stories: from Britain’s East India Company and Hong Kong’s Jardine Matheson to China’s great family-based companies of today.

But the nation that most seized on the idea of the company—and was most transformed by it—was the United States. America created companies of a size that the world had never seen before.

Along with innovation and steady advances in productivity, companies fomented vast cultural change. Labor disputes, including bloody confrontations, ignited the backlash against business at the turn of the 20th century. As companies expanded, so did workers-rights organizations that in turn fueled progressive political movements. Critics like Mary Parker Follett, Ida Tarbell, Sinclair Lewis, and Frank Norris cited abuses and demanded remediation.

But the most forceful challenge to the company structure came from within companies themselves by a new class of professional managers who tirelessly ushered in the modern age—exemplified by General Motors chief Alfred Sloan, godfather to minions of company men who followed.

A firm future

By 2000 the basic idea of a big company—a multi-divisional, hierarchical institution that could offer a lifetime career to its employees—had faltered amid market tumult and shabby corporate governance. Contrary to the opinions of anti-globalists, big companies today are ceding dominance to smaller, more nimble companies that adapt more easily to new technologies, fresh political winds and fickle markets.

Scrutiny has deepened the economic foundation that companies rest on. Some economists prefer to look at the modern firm as a network of contracts. Others see it as a bundle of organizational capabilities. However viewed, companies continue to generate jobs, profits, and controversy.

When and if utopia comes, most modern assumptions are that companies will build and sustain it.